With the rise of e-commerce and the proliferation of social media platforms, it’s evident that a digitally native world is just around the corner. As the demand for all things…
What is a UX audit and why does your business need it?
Assume you’re the owner of an online store. You’re aware that people find you through search engines and engage with your homepage. They even begin the checkout procedure. However, they…
What is UX design and why is it important for your business?
UX design is all about your user’s experience. Many people refer to it as user-centric design, which then translates to information architecture, but the simplest approach to grasp UX design…
All you need to know about UX Audit
One of the most useful tools you can have in your UX arsenal is the ability to perform a UX audit (sometimes referred to as a UX review). If a…
5 UI Animation Trends to Look Out For in 2021
The way the market is evolving and disruption is happening, the demand for edgier and more unique interfaces is higher than ever. From playing around with color palettes to lifelike…
The Power of Storytelling in UX
Stories are fundamental to human existence. We are so much delved into stories that at times we even see our lives as stories- and the kind of story we tell…
What It’s Like to Be a UX Researcher
UX designers utilizes a lot of skills for the research aspects of UX design, and it ranges from visual design to analytics. Learning UX design employs both design and research,…
A Beginner’s Guide to Qualitative UX Research
Qualitative Research involves collecting and analyzing subjective information that helps designers to make decisions about their product designs. Understanding what your user is experiencing and importantly getting into the mind…
Qualitative vs Quantitative UX Research—What’s the Difference?
The idea of user-centric products has gained a lot of mileage in recent times. Companies are placing their users at the forefront of their design decisions. But the real important…