The way the market is evolving and disruption is happening, the demand for edgier and more unique interfaces is higher than ever. From playing around with color palettes to lifelike 3D animation, it has never been so exciting to push the boundaries of motion in UI
Here are some of the cutting-edge new UI animation trends set to dominate the world’s digital interfaces in 2021.
- 3D Motion Graphics
- Hover Effects
- Anthropomorphic Animations
- Kinetic Typography
3D Motion Graphics
Integration of 3D graphics into interfaces is undeniably the most recent and refreshing thing that happened in recent years. 3D animations require a lot more time skills and collaboration than other animated effects.
They are even more realistic than 2D graphics, making much more engaging and intuitive interactive user design and experience. They increase the quality of your website or app by being more photorealistic giving a better sense of width and depth of products on e-commerce sites.
Hover effects refer to animated effects that happen when you hover on a UI element, like a button or text. The possibilities are infinite with hover effects, maybe hovering over a text makes it magnify or it may change color, or hovering on a button can make the text bounce up and down- or even hovering on a menu item makes the entire website change theme.
This addictive effect turns to navigate the website into a playful game, and it’s a fantastic way to ensure a tip-top user experience with minimal effort.
Morphing is a transition-based animation technique that sees multiple images and shapes blended into one another.
It does it by producing a large number of intermediate forms between the two extreme or parent forms. It not only just offers the bonus of increased session time but is a simple yet effective way of adding a more artistic element to a page.
Anthropomorphism refers to non-human things (objects, plants, animals) that exhibit human attributes. It’s a human behavior that we are naturally drawn to things that act in human-like ways because we associate positive interactions with predictable behaviors.
The key to anthropomorphic animation lies in its subtlety, for example, a human-like creature or icon bobbing up and down after a period of inactivity, or a character standing with his hair brushing aside with the winds flowing. Though small, the effect makes the experience all the more immersive—and subconsciously puts the user at ease.
Kinetic typography is just moving text, but when executed properly it’s more than just a text. UI designers use kinetic typography to add a living element to a word or sentence, set the mood, or captivate the users’ attention.
Kinetic typography evokes a sense of playfulness while repeating the words in different forms, maybe in a 3D circular form or moving with multiple colors on the screen. Whether it’s on the interface, TV ads, or music videos, kinetic typography is most definitely the recent addition to the UI designer’s armor.